Google Google AdWords

Google AdWords Tips Part 1

For about 6 months now i have been actively busy with Google AdWords. During my researh and testing I came across a few things that I think are interesting for anybody working with AdWords. Feedback, comments and your own tips are more then welcome.


AdWords Tips

AdWords Tips #1
Once you have run your ads for awhile, you should modify your campaign by deleting the keywords that get impressions with no clicks. This would help improve your CTR and lower your AdWords advertising cost on the long term.

AdWords Tips #2
Narrow down your target market. Be specific in the ad to ensure that only potential customers will click on your ad. For example in advice advertisements enclose the price in your ad, this will keep people who are looking for free advice from clicking on your ad and wasting your money. To focus down your target market it helps to write down the specifics.

AdWords Tips #3
Use the limited space that you acquire. You have three lines of text you can use for your advertisement. Use these in the following way. Use the headline to show what the customer/user wants. Make it convincing so that the user wants to visit the landings page. This is the attention seeker. It is also good to use your main keyword in the headline. Use the first line to show the benefit of the service or product. And use the second line to show a powerful feature, you can also write down the price to keep people out who don’t want to pay as much.

AdWords Tips #4
Add your main keywords somewhere in your ad. This will improve your Google rating and Google rewards people for good ads by lowering prices per click. Also the higher you’re rating the better your search position will be.

Landingspage tips:
1. Bail factor:
Is it attractive and easy to read?
Does the overall design convey professionalism and trustworthiness?
Is the landing page directly related to what the visitor was searching for when he clicked on your ad?
2. Make your headlines on the landingspage the same as the headline on the ad.
3. Keep your product image on the left side. Studies show that people first look at an image and the start reading towards the right.
4. Your “Call to Action” must be a link. Use a complete sentence that tells the visitor what will happen when they click on the hyperlink.
5. Ask the prospect what they want. Create a landingspage or text that gives the visitor the idea it is their decision on what they are buying.

AdWords Keyword types:
Broad match: (keyword as it is) Any search query that contains the keyword(s). Do not have to be in exact order. Example: Keyword is tennis shoes, it will also be shown when search query is “Shoes for tennis”.

Phrase match: (“keyword in quotes”) Advertisement will only be shown in when search query is in exact order, other words in front or behind keywords are allowed.

Exact match: [keyword in brackets] Advertisement will be only shown when only the inserted keywords are searched.

Negative match: (-keyword with trailing minus sign) When keywords that trail a minus sign are searched in combination with other keywords your ad will not be shown.

“Peel and Stick method”
Create an advertisement with all the found and analysed keywords.
Run the advertisement for a few days/weeks.
Analyse the data given by Google.
Create new and personal ad for keywords that are searched the most and have a good Click Through rate.
This improves your CTR, Cost per conversion, Google ranking and turnover.

By Bart van Duinkerken

Driven and energetic consultant and developer with 8+ years of experience working on complex projects with clients across multiple business lines. Fluent in Dutch and English; Self-taught .NET developer; Skilled at bridging the gap between business and IT. Excellent at analyzing business requirements and translating them to development needs. Love working with ambitious people not scared of thinking outside of the box. Enjoy guiding and others understanding business requirements.

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